THE AUTHENTICITY PROJECT

Is your NeeDoh genuine?

The long-term goal is to build a photo-based reference system that helps collectors compare features — without pretending that a photo alone can prove authenticity.

Upload photos

Front, back, base, seams, labels and packaging can all provide useful evidence.

Compare features

Compare your NeeDoh against documented examples in the Hub's reference collection.

Community review

Future submissions can be reviewed by moderators and experienced collectors.

Evidence record

Store observations such as packaging, markings, dimensions and provenance.

Important: The Hub should present authenticity as an evidence-based assessment, not a guarantee. A final determination may require information that photographs cannot provide.

Start an authenticity submission →